The Art of the Start

Hosted By

Garage


SVASE


Gold Sponsor

Fenwick & West


Silver Sponsors

ABD


IEEE


Pillsbury Winthrop Shaw Pittman


Silicon Valley Auto Group


Home Agenda Speakers Location

The Art of the Start Conference
November 8, 2006
Mountain View, California

Breakfast & Registration
8:00 am - 8:30 am
Opening Remarks
8:30 am - 8:40 am
The Art of the Start
8:40 am - 9:20 am

How do you get going from just an idea? Learn the five simple but critical steps necessary to quickly and effectively jump start your company.

Guy Kawasaki
Managing Director - Garage Technology Ventures
Panel: Been There, Done That
9:20 am - 10:20 am

The road to success is often full of twists and turns, and a few bumps. Hear the tales of some successful entrepreneurs who navigated their way through. Learn what it takes to make it in the 21st century from a group of experienced veterans who are willing to share their mistakes as well as their successes.

Elisa Camahort
Co-founder and President - BlogHer
Peter Weck
Founder & CTO - Simply Hired
Mary Hodder
Founder and CEO - Dabble
Robert Moore
CEO - Vigilistics
Dave Pearce
President and CEO - Miasole
Chris Gill Moderator
President and CEO - SVASE
Morning Break
10:20 am - 10:40 am
The Art of Raising Capital
10:40 am - 11:20 am

It’s a different game and you’ve got to know the rules to get funded. First you have to decide if you are venture fundable. Then you have to figure out which investors are right for your company. Then you have to convince them — or find alternative funding options.

Bill Reichert
Managing Director - Garage Technology Ventures
The Art of Pitching
11:20 am - 12:00 pm
Bill Joos
Venture Partner - Garage Technology Ventures
Lunch & Keynote
12:00 pm - 1:20 pm
Fireside Chat: Guy Kawasaki talks with
Michael Arrington, Editor - TechCrunch
Panel: Funding Your Dream
1:20 pm - 2:20 pm

It’s simple: They have the investment capital. You want it. Learn how to get it. Hear the current thinking on what’s now fundable. Learn how each investor evaluates deals and what motivates them.

Daniel Ahn
Managing Director - Woodside Fund
Susan Mason
General Partner - Onset Ventures
Chris Moran
General Manager - Applied Ventures
Warren Packard
Managing Director - Draper Fisher Jurvetson
Ian Sobieski
Founder and Managing Director - Band of Angels Fund
Mohanjit Jolly Moderator
Managing Director - Garage Technology Ventures
Afternoon Break
2:20 pm - 2:40 pm
The Art of Selling
2:40 pm - 3:15 pm

The three most important words: revenue, revenue and revenue. Ten proven sales strategies and techniques for making the cash register ring. Let it Rain!

Guy Kawasaki
Managing Director - Garage Technology Ventures
Closing Comments
3:15 pm - 3:30 pm